Category: Virtual Valley

Streaming Has Won, Complicating Ownership

Streaming video services encourage us to pay more and watch more than when we bought discs. Many people subscribe to Netflix and Amazon Prime. They purchase movies from iTunes, Google Play and Vudu. We’re spending more on the content we watch; meanwhile, what it means to own that content has changed.

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Fighting for the Right to Repair

The FTC press release stated that warranty stickers and warnings in consumer manuals “generally are prohibited by the Magnuson-Moss Warranty Act, a law that governs consumer product warranties. Similarly, such statements may be deceptive under the FTC Act.”

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Be Heard and Seen: Podcasting and Vlogging

Today, if you want to build an audience online, you need to be heard and seen. Podcasting and vlogging have displaced blogging over the last three years. To remain connected with customers and their communities, businesses and organizations need to adapt to the new multimedia realities of online marketing.

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Making Music Has Never Been Easier

Music embraces technology. From the earliest drum and flute to the modern synthesizer and digital audio workstation (DAW) software, humans have applied scientific discoveries to create musical instruments. Instruments evolve and music changes, yet the joy of music continues to connect us within and across communities.

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